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It’s hard to believe how fast the year has come and gone, and that it’s already time to think about 2024. One key theme that has been reinforced over the course of the year is the importance of digital communications. Customers are spending more and more time online and showing a clear preference for companies who meet them there with personalized digital experiences.

Here are three digital resolutions that will set you up for success in the New Year and put you on the path to exceeding customer expectations.

  1. Make your website shine.

Having a website is crucial in today’s business environment, as consumers generally deem businesses with a solid online presence to be more reliable.1 Once you’ve checked this box, it’s important to audit your website regularly to ensure all the information, such as your company’s contact information and current offerings, is up-to-date. Consider adding elements like a blog or Chatbot to better connect with customers and make sure they can quickly find the information they’re searching for.

2. Expand digital bill pay options.

If you’re not already offering digital bill pay, it’s time to reconsider. Customers value convenience, as evidenced by the fact that more than half (63 percent) are more likely to buy goods and services from merchants and providers that offer their preferred payment options. To keep customers coming back for more, offer a variety of digital bill pay options such as paying through text or upgrading paper statements with QR codes that takes customers to a payment site.

3. Add timely text communications.

In addition to being a convenient bill pay option, texting is a great channel for customer communications. As mobile devices continue to rise in popularity and prevalence, more people are using them to shop as well as take care of daily tasks such as booking appointments or researching shops and restaurants. Meet customers where they are with timely texts that tell them about promotions or offer friendly reminders, such as car maintenance tasks. Texting campaigns are especially impactful if used in conjunction with other marketing tactics; consider that compared to single-channel campaigns, omnichannel campaigns with a SMS component are 429 percent more likely to end in conversion!2

Commit to Digital in 2024

Digital channels are a huge opportunity for businesses to connect with their customers and offer them the personalized, convenient experiences they crave. And with the right partner, incorporating these options into your marketing strategy can be simple. Matrix specializes in the digital environment and works with our clients to design effective, customer-first marketing solutions, and we can help you take your efforts to the next level.

Get in touch if you’re ready to improve your digital efforts in 2024. And until then, we’re wishing all of you and your families a wonderful holiday season and very happy New Year!

1 HubSpot

2 Omnisend, 2022

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