For individuals and businesses, a New Year is often seen as a time for resolutions and fresh starts. While there’s value in taking time to reflect, abrupt changes of course rarely turn into lasting initiatives. In fact, research suggests that 80 percent of New Year’s resolutions will have already been abandoned by the time you read this article!1
Instead of getting sidetracked with the latest fads, focusing on good business basics all year round is a great way to set your company up for success. Here are three important areas that are always worthy of your time and resources.
1. Wow with Customer Service.
Excellent customer service is a business imperative that never goes out of style. It plays a valuable role in customer retention. For instance, consider that more than 90 percent of customers are likely to continue working with companies they feel offer excellent service. On the flipside, almost half of customers have left a brand in the past year due to bad service. Delivering excellent customer service can also open the door to new customers. Approximately 75 percent of customers have recommended a company after receiving excellent service.2
2. Bolster Data Security.
In today’s society, data security should be a top priority for every company. Unfortunately, hackers and online threats are becoming more sophisticated. It’s crucial that companies protect their own data as well as that of their customers. Implementing digital identity security measures—such as facial ID recognition and PIN codes that are sent via email or text to verify identity—is one example of an initiative that can enhance data security.
3. Implement a Digital-First Philosophy.
While print tactics such as direct mail remain a tried-and-true marketing solution, it’s no secret that consumers are increasingly turning to digital solutions. For instance, more than 60 percent of consumers prefer to use mobile devices to learn about brands and products.3 Additionally, almost half of consumers turn to social media for this research.4 Catering to these preferences by investing in digital solutions is a customer-centric move.
Matrix: A Trusted Partner
While new trends will come and go, investing in business basics is always a good idea. To offer the best customer experience, it’s important to use an omnichannel approach that connects the dots instead of developing initiatives in silos.
Matrix has the expertise to help you make that approach a reality. We offer a suite of end-to-end solutions that combine information with design best practices and enabled channels. By implementing a fully optimized and hyper-personalized approach, we can help you transform strategies from ideas into tangible programs with results.
For business impact in 2025 and beyond, invest in the areas that really matter. Contact us today to get started.
1 Psychology Today 2024
2 HubSpot2024
3 HubSpot 2024
4 2024 Gartner Consumer Values and Lifestyle Survey
