From exploring products to making purchases, digital channels play a huge role in the customer journey. One noteworthy shift is the increased reliance on mobile devices such as phones and tablets. Whether they’re on the go or relaxing in their homes, more and more people are regularly using these devices. In fact, research indicates that mobile devices account for more than half of all web traffic.1 Additionally, over 60 percent of consumers say that mobile devices are their preferred way to explore brands and products.2
While utilizing their mobile devices, many people are spending large amounts of time on social media. The typical person spends approximately two and a half hours on social media every day!3 This social media use is having a big influence on shopping behaviors. For instance, almost half of consumers turn to social media to research new products or services.5 And for many consumers, it’s not just window shopping. More than 80 percent of consumers say social media prompts them to make spontaneous purchases multiple times per year!4
Email is another frequently used tool that is only expected to grow in popularity. Statista projects that there will be 4.6 billion email users by the end of 2025. And by the end of 2026, that number is expected to climb to 4.73 billion.6
Digital transformation trends such as mobile devices, social media and email are changing the way consumers shop. To reach customers, it’s crucial that businesses stay on top of these developments and infuse them into marketing programs. The good news is digital strategies can complement other proven programs such as direct mail, creating a well-rounded marketing strategy.
There are many ways that companies can add e-solutions into marketing programs. Here are a few examples.
- Maintain an active presence on social media. Prioritize the channels your customers prefer, and post relevant content to help them engage with your brand.
- Let consumers choose how they receive communications from you. Options could include email, print, text or a combination of different tactics. This approach increases the chances that customers will continue to opt into your company’s communications and demonstrates customer centricity.
- Connect offline and online communications by adding digital elements such as websites, social media icons or QR codes to printed materials.
These are just a few of the many ways digital solutions can become a part of your marketing program. Whether you’re just starting out on your digital journey or exploring ways to broaden your reach, having a seasoned partner can make all the difference. Matrix specializes in the automated, electronic environment and can help you implement effective digital strategies. Through comprehensive, integrated e-solutions, Matrix improves your business efficiencies and maximizes your targeted growth.
Your customers and prospects are waiting for you online, and we can help you connect with them. Contact us today to get started.
1 Statista 2024
2 HubSpot 2024
3 DataReportal 2024
4 Sprout Social 2025
5 Gartner 2024 Consumer Values and Lifestyle Survey
6 Statista 2024
