With fall in full swing, it may be hard to believe that the holiday season is right around the corner. This fun, festive time of year is full of opportunity for businesses. Many consumers are celebrating their friends and family with gifts or increasing their charitable donations, making it the perfect opportunity to capture their attention with product offers or create a positive brand impression by sending holiday greetings.
Direct mail offers many benefits that make it a great fit for holiday campaigns. For instance, when it comes to creating brand awareness, it’s hard to beat the captive audience generated by direct mail. The overwhelming majority of consumers (72 percent) engage with direct mail every week while nearly one third of consumers engage with it daily. And people are not just looking at direct mail; they’re enjoying it! Consumers say direct mail is the second most enjoyable form of advertising, second only to TV/video streaming.1
Direct mail is also useful in producing results. According to the Direct Marketing Association’s 2023 Response Rate Report, direct mail has an average response rate of 2.7 percent to 4.4 percent, which is significantly better than email’s 0.12 percent response rate.2 A quarter of consumers go on to purchase the item or service that was advertised in the direct mail piece.1
Direct mail can be particularly useful in business development efforts that target potential new customers. Older customers, in particular, prefer unfamiliar brands to engage with them through direct mail rather than other communication channels.3 Many consumers (39 percent) will take the next step and try a business for the first time because of direct mail.4
Direct Mail Campaigns that Deliver
Direct mail is an excellent way to engage with customers and boost sales in the holiday season and all year long, and Matrix can help you capitalize on this proven communications method. As a full-service direct mail solutions provider, we offer a suite of end-to-end solutions that combine information with design best practices and enabled channels for optimal results. From finding your target audience to producing high-performing tactics with measurable results, we support you every step of the way.
There’s still time to implement an eye-catching direct mail campaign that can drive results for your company this holiday season. Contact us today to get started.
1 The 2024 Direct Mail Marketing Benchmark Report. Sequel Response
2 2023 Direct Mail Marketing Year in Review
4 Direct Mail Printing Outlook for 2022: Still Remains as a Shining Star
