During 2026, Throttle is a monthly contributor for National Oil and Lube News, where we share insights on marketing, customer engagement and retention for automotive service businesses.
In “Retention vs. Acquisition,” Chase Butler explores how even though they might have responded to the same promotion, a customer who visits once and never returns is very different from one who comes back three or four times.
Read the article here: Retention vs. Acquisition: What Happens After the First Visit? | National Oil and Lube News
