Throttle is featured in the February issue of MOTOR magazine with an article by Jeff Tremper, Senior Vice President of Throttle.
In Customer Retention Lessons From 2025, Jeff reflects on a year defined by adaptation. Faced with tighter margins, rising acquisition costs and shifting customer expectations, the most resilient shops did not chase new tools. They focused on customer relationships, timely outreach and data they could trust.
The article reinforces that retention is not just a marketing strategy. It is a mindset. In 2025, success came down to three things: cleaner data, greater convenience and more consistent communication.
Read the full article here:
Customer Retention Lessons From 2025 | MOTOR
